Rationale for TwiCRM

My analysis of Twitter is:

  • It is the best tool after e-mail (and ofcourse after edocr.com)
  • Twitter is here to stay for a while, and have a good chance of being bigger and more influential than Facebook, YouTube, etc, especially from a business perspective

I have lately been frustrated by:

  • Inability to build a holistic view of each of my Twitterers
  • Inability to track tweets exchanged with each of my Twitterers
  • Inability to set a strategy and actions for each Twitterer, both from NS20 and edocr perspectives
  • Inability to view full details of each of my Twitterer on an spreadsheet like view
  • Inability to manage multiple Twitter accounts with respect to my Twitterers
  • Inability to target each, groups of or all of my Twitterers with relevant marketing messages

For most of you, it is not a surprise that I use Twitter exclusively for business. I am not on Twitter just because it is cool or trendy. Therefore, I need a tool that could help me structure my Twitter time as well as analyse my Twitter spend.

I see the first cut of TwiCRM as:

  • A list of my Twitterers in spreadsheet like format showing Twitter name, location, about me (i.e. about them), URL, etc with new fields added for tracking various parameters
  • Once this is up and running, we can then start exploring how it could be developed in to a holistic CRM package.

I prefer taking incremental steps instead of blue sky thinking (used to be!). That’s how edocr was setup. ebdex, my first startup was blue-sky thinking. If anyone is interested in following this further, please add a comment with twitter username.

Hope there would be sufficient interest to pursue this further.

Vision, Mission and Strategy of Northern StartUp 2.0

In Feb 09, Phil Tapsell of TechVenture Solutions Ltd and Tom Cheesewright of The Lever Ltd joined Manoj on voluntary basis to steer NS20 forward, especially with respect to marketing and business development activities respectively. As you would have expected, one of the first activities of the team was to refine the vision, mission and strategy of Northern StartUp 2.0. Your comments and thoughts are most welcomed.

Our Vision

A thriving community of technology startups in Northern England, with access to all of the knowledge, services and capital that they need to grow rapidly. National and international recognition of the North as one of the most creative and supportive environments for technology business development.

Our Mission

To create the right ecosystem for entrepreneurship and business growth in the technology sector in Northern England, assembling all of the key stakeholders in an active community where knowledge is shared and deals are done. Stakeholders include entrepreneurs and startups, investors and financiers, technologists, service providers, and enablers from the public and private sectors, including government agencies and educational establishments.

Our Strategy

To build a programme of offline events to enable startups to learn, stakeholders to connect, and partnerships to form. To support this with a dedicated online community that leverages the latest in social and media technology to streamline access to valuable knowledge and best practice.

You do not need to buy A Silicon Valley? A response to Paul Graham

Imran Ali just pointed me to a blog post by Paul Graham of Y-Combinator titled "Can You Buy a Silicon Valley? Maybe". Even before I finished reading the second paragraph I knew I had to respond to it. So here I am reading and responding to Paul Graham. If you agree or disagree with what is written below, please do not hesitate to leave a comment. 

I do not buy Paul’s argument that having a first-rate university in a place where rich people want to live will create a Silicon Valley. If you take Manchester (UK) as an example, University of Manchester is a first-rate university (23 Nobel Laureates) and there are plenty of rich people living in the suburbs of Greater Manchester and Cheshire. As far as I am concerned, Silicon Valley is a one-off, and whilst we all aspire to create Silicon Valleys, what is important is to create ecosystems for sustainable economic activities through innovation and enterprise. This is exactly the vision of Northern StartUp 2.0 (NS20).

Y-Combinator’s equivalent in Europe is SeedCamp founded by Saul Klein of Index Ventures. It concentrated on UK startups in the first year, but second year saw significantly higher proportion of European startups participating in the competition.  In the UK, the hotspot for tech startups continues to be London, especially for internet and mobile related startups. If you compare London vs. key regions of the UK, you will find that most startups in regions are funded by regional VCs whose capital originates from European and UK Government funds channelled through the Regional Development Agencies (RDAs). This is not true with respect to London, due to a large number of private equity and venture capital firms based there. How do you draw London based private equity and venture capital firms to places like Manchester? The answer is through NS20, which has so far brought Internet Capital from NYC, and DFJ Esprit, SeedCamp and Advent Ventures from London. We are showcasing the best of northern talent through Dragon’s Lair events, the next one scheduled for 26th March 09. 

Paul argues that the only way to retain best startups in a city is to ensure sufficient funding for number of rounds. The regional funds in the UK are reliant on conditions such that the funds have to be invested in 3 years. In addition, most funds are run by very conservative investment managers resulting in startups seeking funding from London and elsewhere. Therefore, I can only conclude that no single city outside London and perhaps the exception of Cambridge and Oxford have sufficient funds to retain quality startups. A number of Oxford startups have moved to Silicon Valley looking for warmer pastures in terms of funding. Two such companies are YouNoodle and Auctomatic. I had the privileage to meet founders of both companies whilst taking part in Webmission08. These companies prove the point Graham was making.

We do not see Silicon Valley as a competitor unlike perhaps Oxford. If we see a competitive city, it would have to be London. One of the issues I am trying to address is to allow local startups to meet locally instead of meeting in London through events organised in London, which happened before the birth of NS20. Lot more greater awareness is needed to multiply local activities.

Graham speaks about self-sustaining chain reaction. I call this developing an ecosystem, and this has become the mission of NS20. I did not start NS20 to develop an ecosystem for tech startups. The first event in Nov 06 was organised with few aims in mind:

  1. Find few fellow tech entrepreneurs I could speak to for knowledge share
  2. Find few stories outside London for TechCrunch UK to blog about

From humble beginnings, NS20 grew to be a community of more than 1400 people today. Until last week, it was a one man’s mission. Both Phil Tapsell of TechVenture Solutions and Tom Cheesewright of The-Lever are volunteering to help me drive NS20 forward.

NS20 activities directly help Manchester more than any other city, yet there is no public sector support to help fund its activities. NS20 can deliver a much improved service to accelerate the growth of the ecosystem, but to achieve this, it is fundamental it has either public sector funding or significant sponsorship from the private sector. However, I am glad to confirm that lack of funding will not result in the death of NS20 – it will only slow down its ability to infulence.

Buying startups as Paul suggests might work for another US city, but I doubt it will ever work in the UK, nor any UK city will ever dream of it. Eventhough that NS20 is over two years old, it is only since Jan 09 that I have decided to treat it as a business instead of just a hobby. With the help of Phil and Tom, I am hoping to draw a strategic plan of how we could help startups in a better way than I have done in the past two years. Some of the work I have initiated since the start of 2009 includes:

  1. Introducing funding through Non Executive Directors – The partnership with First Flight Placements is helping to achieve this. A number of NS20 startups are going through this process as we speak
  2. Introducing a top 20 services such as accountancy and audit services at a heavily discounted price. We will soon be in a position to announce this through Horwath Clark Whitehill. I am hoping that it will extend to other essential services such as legal, etc

Graham also mentions about startups doing disreputable things, especially around pronography. I think he is speaking about one of his greatest Y-Cominator funded startups called Scribd which used pornography to drive initial traffic and then ban pornography once it achieved critical mass. A strategy I would not be interested in associating with, but it worked for Scribd, and I personally have no issue about it.

What above also shows is that ecosystems also need brilliant marketers. In Manchester, the RDA take pride in supporting new media businesses. At present, other than funding innovation centres, the RDA does not seem to have a strategy of supporting tech startups. This is creating even a greater need for NS20 to deliver support for tech startups. In addition, NS20 also intends to glue the various public sector providers and innovation centres including key universities in order to fulfill it’s self-impose remit of building an ecosystem. The Dragon’s Lair series of events is seen as a catalyst for this activity.

To conclude, I do not believe we need to build a Silicon Valley, but do have a need to create a sustainable ecosystem, where not just the knowledge transfers take place, but proven entrepreneurs such as founders of Plus.net, Freeserve, Late Rooms and Moneysupermaket.com et al continue to invest locally. In terms of NS20, the work has only just begun. It is your duty to be part of this community if you wish to bring economic sucess to North.

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StartUp4Slaughter – DistinctID

Tonight’s StartUp4Slaughter is Ash Mokhberi of DistinctID

Since the launch of the internet users have had to repeatedly submit registration information to websites and create multiple usernames and passwords. With the launch of social networking sites and sites such as ebay, we have all started to build profiles of our identity on the internet. Whether it be a profile of personality and life experience or a profile used to identify credibility and trust among others. To this day the profiles or identity’s we build about ourselves online are restricted to their website of origin, forcing us as users to rebuild the same identity from scratch when we use a new website.

Our mission is to create an open and transportable online identity management system that allows users to have a single entry point to access internet services, along with backend open integration for web developers to utilise current services and develop new services to meet their own requirements. Allowing users to manage share and distribute online credentials to any source they wish. While at the same time allowing web developers to take advantage of this information to develop converged internet services and marketing.

Questions for audience

1. Where do the audience see the importance of online identity in the delivery of cloud computing and mobile applications including location based services?

2. How do they feel is the best way to attract the critical mass (in terms of users), required to provide mass web proliferation of such a service?

3. Web based tech start-ups view on open id, decentralised identity and control of users information, As an importance to their business and why??

Twitter Apps #1 – TweetStats

Twitter is everywhere these days and I must admit, it is my favourite tool next to e-mail and of course edocr. It is truly a remarkable marketing tool that I use everyday for both edocr and Northern StartUp 2.0. I also use twitter for user/customer engagement, news and collaboration.

What is also amazing is the number of applications that have sprung up using Twitter API. In order to understand twittersphere, you need to understand what is out there. On this regard, I will be making an attempt to publish short articles on interesting Twitter Applications I find. To start with, let’s have a quick look at TweetStats, which I found today for the first time.

tweetstats2

TweetStats is developed by Damon Cortesi aka @dacort using Twitter Trends API (which gives me another idea for edocr). You can get the following graphs from TweetStats:

  1. Most tweets sent today. @Schofe, @Stephenfry and @listensto tops the charts with 1,195, 1,064 and 667 tweets today. Well, I never thought one could tweet that much. Twitter is becoming a hotspot for celebrities.
  2. Top 10 Twitter Apps today. Over 50% of the traffic comes through the web, followed by Twitterfeed, TweetDeck, TwitterFox and Twhirl being the other popular channels.
  3. Today’s Top 10 Trends and Currently Trending graphs are also useful to understand what is hot.

That’s all fine, but what does TweetStats say about my Twitter activity?

  1. It shows how many tweets I generated over the last 10 months (see image below)
  2. The density of my tweets. I seem to be tweeting more during noon
  3. Aggregate daily tweets
  4. Aggregate hourly tweets
  5. No. of replies to – seems to be tweeting a lot with @startupuk (now @stewarttownsend), @simongrice, @prawlings, @markstrefford, @dahowlett, @paul_robinson, @mbites, @edFrench and @paulkinlan.
  6. Twitter applications/interfaces I used – TweetDeck, twhirl, the web and the Power Twitter are the most popular
  7. Tweet Clouds – always useful. Shows lot of tweets on edocr

So how could all this help me:

  1. Based on the stats, I should be able to change my Twittering behaviour – this could well be increase, decrease or continue as usual. I am yet to decide on this one.
  2. Replies To analysis is helpful in determing Objectives vs. Activities, i.e. the level of productivity with respect to Tweetering, e.g. What was the overall outcome of my twittering with @mbites. A positive outcome is Mike Butcher’s visit to Northern StartUp 2.0 last month.

We never had this level of analysis available for e-mails, one of the most used technologies today. As soon as you start to analyse, you realise that you require more details. The assumption is that more detailed statistics will give more value. Twitter made us contest this view point. Twitter restrained us to 140 characters. On the same token, perhaps we do not need full detail statictis to understand our Twitter behaviour. This is a hard one to swallow as we are conditioned for wanting more and more information. And there is significant value in the Long Tail. But for now, TweetStats only provide limited analysis and therefore we ought to be satisfied with this level of information.

Will I be using TweetStats everyday? I am afraid not, but a monthly visit could well be useful.

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Testing out Zemanta

Image representing edocr as depicted in CrunchBase
Image via CrunchBase

Just came across Zemanta through Twitter and thought of trying it out quickly. So far I configured Zemanta for flickr and twitter. It failed to initiate the Facebook connectivity. I am writing this from WordPress Editor. As you would expect, I searched for edocr, and found two images through flickr.

Here is a list of articles I could find which might not have relevance to the search term “edocr”

Manoj & edocr
Image by jacurutu via Flickr
Reblog this post [with Zemanta]

28th Jan 09 – Manchester (6 pm start) – Thriving as a Tech StartUp in an UpStart economy – Beating the economic blues

Just a quick blog post to let you know that there are only 16 tickets remaining for tomorrow’s event. You can still buy a ticket at http://www.nwstartup20.co.uk/jan09. Act now to avoid disappointment later. Tickets at door are priced £40 irrespective of your status.

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"Thriving as a Tech StartUp in an UpStart economy – Beating the economic blues", is our first Northern StartUp 2.0 event of 2009 at new venue Horwath Clark Whitehill, Manchester, UK. The doors open at 6pm. Speakers and panelists include:

 

1. Mike Butcher, Editor, TechCrunch UK and Ireland.

2. Ed French, Venture Capitalist, Enterprise Ventures.

3. James Brocket, Managing Partner, CalibreOne.

4. Dr. Zoe Lock, Technology Strategy Board.

5. Neil Parkin, Sector Broker, Business Link North West.

Lisa Scales of Talent On View will be the first ever StartUp4Slaughter – join the rapid Q&A session. If you wish to get in touch, my details are +44 7769 734491 or manoj@ranaweera.name

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Do get in touch immediately, if you are looking for:

1. Funding

2. Accountancy services

3. Legal services

4. Or any other assistance

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24th Feb 2009 event opportunities:

1. Speakers – Mobile 2.0 and beyond

2. StartUp4Slaughter (one company)

3. Event Sponsor (one company)

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xxth Marc 2009 Dragon’s Lair opportunities:

1. Dragons

2. Up to Eight StartUps

3. Event Sponsor

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Our partners include:

  ,

Contact us today if you wish to become a partner

The Richard Report and Digital Economy

Small Business and Government: - The Richard Report The Richard Report prepared on behalf of the Shadow Cabinet by Doug Richard of Dragon’s Den fame and Chairman of Library House and Trutap, both of which are in financial trouble at present, addressed some key issues regarding small businesses and the Government with respect to business support. 

As Doug put it, the big numbers are worth the attention, especially the number of business support schemes, and the amount of money the government spent on business support services and the resulting 33.5% overhead it attracts in distribution.

The report contained more revealing figures within the main body of text, e.g. estimated £12 billion spent on busines support, which is estimated to be 2% of all government spend.

The report claims that £2.44 billion is unequally divided across the Regional Development Agencies (RDAs) with the most recieved by the London Development Agency (£446 million) and the least received by the East of England Development Agency (£159 million).

NWDA Structure - Organisation ChartAs can be seen from the document (click on thumbnail) the on-going reforms has resulted in bringing Business Link under North West Development Agency (NWDA) for the North West of England. This means that there is signs of consolidation in delivery of business support services.

NWDA - Who we are and what we doIf you wish to know more about NWDA, this document is the right one for you. In terms of achievement, it highlights building a world class science and innovation base at Daresbury, and creating an international creative and digital industries hub. Projects and schemes are normally delivered through five sub-regional partnerships, these being: Cheshire and Warrington Economic Alliance, Cumbria Vision, Greater Manchester Forum, Lancashire Economic Partnership and The Mersey Partnership.

Northwest Regional Economic Strategy - RES Assessment Report 2008RES (Regional Economic Strategies) Assessment Report 2008 highlights the slow progress of development of a high impact ICT strategy. However, ICT business support has now closely integrated into Business Link North West. The focus is to increase the usage of ICT. However, I am yet to see a clear agenda of what importance NWDA places on developing a culture for helping to setup and grow digital product based businesses in the North West.

In the new year I plan to meet two public sector organisations, which have been entrusted to do something about this short-fall. The understanding is that whilst media/newmedia has attracted significant attention and therefore investment, the public sector has very little understanding about how to help the sector addressed by Northern StartUp 2.0. Given that the public sector is slow to move, I believe there is an opportunity for Foresight North to get involve in terms of segmenting the digital sector and mapping out requirements. That is a conversation I am planning to have with my partner, Dr. Angel Salazar, hopefully tomorrow.

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House Prices drop by 2.9% in November 2008

Are we heading for negative equity? I believe we have already reached this point, especially if home owners have remortgaged their houses in good times, we all enjoyed during the last decade or so.

The house price index published today by Rightmove indicates a sharp decline of 2.9% this month as home owners rush to cash in before further melt down in the housing market. This has increased the annual year-on-year change to negative 7.1% from negative 4.9% reported last month.

The full report can be accessed below:

The Rightmove - House Price Index - November 2008

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e-mail marketing – edocr at the centre causing havoc

Today, I received a request to remove a person from one of my e-mails. And he made the point that my e-mail did not have an option to remove him from my mailing list. The problem is that I use multiple channels with multiple mailing lists. What does that mean?

At present, my day is spent on managing a complex web of activities. These activities fall broadly into brands, some of which have not yet been publicised.

EIPPWorld.com, ForesightNorth and Northern StartUp 2.0 are divisions of eveo Ltd.

Product development to sales and marketing.
Building an ecosystem for digital businesses in the North.
Think tank on regional economic development
eveo (no logo yet) Advisory/consultancy service for businesses including social media
Advisory/analysis on finance automation utilising e-invoicing

In addition, ebdex is dead (yet to find how to kill the website) and evigon, which was originally intended as the consulting vehicle need to be removed from the companies house.

Since moving to Mac OS X, I use built-in Address Book with Bento to manage my contacts. Bento extends the functionality of Address Book and has similar functionality to Microsoft Access. 

I have also been using icontact.com for managing mailshots, but my account has a limit of 500 addresses and 3000 messages per month. I do not maintain a permanent list of e-mail addresses on icontact.com. When needed, I simply upload a list of addresses, send the mailshot and delete.

icontact.com is a great tool as it provides feedback on the success of mailshots sent, but has the limitations due to my account limitations. Until recently, I did not really appreciate edocr as a replacement to icontact.com, which infact is available to anyone free of charge.

This is how it works at edocr.

  1. Upload the document to www.edocr.com
  2. Visit the document page and choose "Email this doc" from right hand sidebar (see first image below).
  3. Write your personal message. Keep this short. The formatting of final output is not ideal. Until this is fixed somepoint in the future, please test by sending to one of your own e-mail addresses. I use <font size="-2">type your message here</font>
  4. Once you are happy with the test message, enter list of e-mail addresses one line per e-mail address. Please make sure there are no blank lines among the addresses and all addresses are in compliance with general e-mail guidelines. You may want to add your e-mail address at the bottom to test that the message has been sent successfully.
  5. edocr will now start sending your message to each of the e-mail addresses you entered. (see third image below). Any errors on e-mail addresses including away from e-mail messages will be sent direct to your e-mail account (not to your edocr account).

Image 1 – "See Email this doc"

edocr email option

Image 2 – Enter your message and e-mail addresses

edocr email option

Image 3 – Email sent by edocr

3

Not a bad tool at all, given it is still our first cut. Obviously lot more need to be done to improve this and present it as a challenger to highly successfull tools such as icontact.com. This will be just a functionality for edocr, and never the key reason for building edocr into your day-to-day tool kit.

Getting back to the original problem, this still means managing all e-mail addresses within Mac Address Book and then using Bento to remove/add addresses to various groups. So, if you want me to remove your e-mail address from a mailing list (that is a group within the Address Book), you need to be specific, which is not straight forward due to not knowing which business that e-mail address belongs to.

Here is an example: The following document was e-mailed to over 1000 people in my "Northern StartUp 2.0" group in my Address Book.

NS20 - Demystifying Venture Capital Investment - 28th Oct 2008 at KPMG Manchester

The question is, was this an e-mail from edocr or Northern StartUp 2.0? It is clearly from Northern StartUp 2.0 using edocr as a tool to generate the e-mail. But the recipient will most likely not see the difference. Now this is a dilemma I need to figure out, and until I do, please accept my apologies. If you want me to remove you from a mailing list, please be specific as much as possible.

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