Britney Spears, edocr and Google

Matt Grest of QBurst and I have been testing the capability of edocr in terms of getting to Google first page within 24 hours. We like to share our observations and like to invite you to follow the same, if you wish to appear on Google first page under 24 hours without spending a penny.

Case Study 1 – Britney Spears Breaks Guinness World Record

  • Actual Google search terms: "Britney Spears Breaks Guinness World Record"
  • Google.com position: No. 2
  • No. of listings: 1,930
  • Google.com positions above edocr listing: guinnessworldrecords.com
  • Google.com positions below edocr listing on first page with Alexa rankings:

    • Yahoo – 1
    • docstoc – 6,042
  • Time since uploaded to edocr: 2 days

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Case Study 2 – How to develop iPhone apps

  • Actual Google search terms: "How to develop iPhone apps"
  • Google.com position: No. 1
  • No. of listings: 108
  • Google.com positions above edocr listing: None
  • Google.com positions below edocr listing on first page with Alexa rankings:

    • Digg – 251
    • Twitter – 891
    • Engadget – 973
  • Time since uploaded to edocr: 2 days

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I am assuming everyone knows the value of appearing on Google first page. Sustaining your ranking on Google first page requires little bit more than simply uploading to edocr and doing nothing further. If interested, do get in touch. We see edocr as the starting point of your marketing campaign.

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e-mail marketing – edocr at the centre causing havoc

Today, I received a request to remove a person from one of my e-mails. And he made the point that my e-mail did not have an option to remove him from my mailing list. The problem is that I use multiple channels with multiple mailing lists. What does that mean?

At present, my day is spent on managing a complex web of activities. These activities fall broadly into brands, some of which have not yet been publicised.

EIPPWorld.com, ForesightNorth and Northern StartUp 2.0 are divisions of eveo Ltd.

Product development to sales and marketing.
Building an ecosystem for digital businesses in the North.
Think tank on regional economic development
eveo (no logo yet) Advisory/consultancy service for businesses including social media
Advisory/analysis on finance automation utilising e-invoicing

In addition, ebdex is dead (yet to find how to kill the website) and evigon, which was originally intended as the consulting vehicle need to be removed from the companies house.

Since moving to Mac OS X, I use built-in Address Book with Bento to manage my contacts. Bento extends the functionality of Address Book and has similar functionality to Microsoft Access. 

I have also been using icontact.com for managing mailshots, but my account has a limit of 500 addresses and 3000 messages per month. I do not maintain a permanent list of e-mail addresses on icontact.com. When needed, I simply upload a list of addresses, send the mailshot and delete.

icontact.com is a great tool as it provides feedback on the success of mailshots sent, but has the limitations due to my account limitations. Until recently, I did not really appreciate edocr as a replacement to icontact.com, which infact is available to anyone free of charge.

This is how it works at edocr.

  1. Upload the document to www.edocr.com
  2. Visit the document page and choose "Email this doc" from right hand sidebar (see first image below).
  3. Write your personal message. Keep this short. The formatting of final output is not ideal. Until this is fixed somepoint in the future, please test by sending to one of your own e-mail addresses. I use <font size="-2">type your message here</font>
  4. Once you are happy with the test message, enter list of e-mail addresses one line per e-mail address. Please make sure there are no blank lines among the addresses and all addresses are in compliance with general e-mail guidelines. You may want to add your e-mail address at the bottom to test that the message has been sent successfully.
  5. edocr will now start sending your message to each of the e-mail addresses you entered. (see third image below). Any errors on e-mail addresses including away from e-mail messages will be sent direct to your e-mail account (not to your edocr account).

Image 1 – "See Email this doc"

edocr email option

Image 2 – Enter your message and e-mail addresses

edocr email option

Image 3 – Email sent by edocr

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Not a bad tool at all, given it is still our first cut. Obviously lot more need to be done to improve this and present it as a challenger to highly successfull tools such as icontact.com. This will be just a functionality for edocr, and never the key reason for building edocr into your day-to-day tool kit.

Getting back to the original problem, this still means managing all e-mail addresses within Mac Address Book and then using Bento to remove/add addresses to various groups. So, if you want me to remove your e-mail address from a mailing list (that is a group within the Address Book), you need to be specific, which is not straight forward due to not knowing which business that e-mail address belongs to.

Here is an example: The following document was e-mailed to over 1000 people in my "Northern StartUp 2.0" group in my Address Book.

NS20 - Demystifying Venture Capital Investment - 28th Oct 2008 at KPMG Manchester

The question is, was this an e-mail from edocr or Northern StartUp 2.0? It is clearly from Northern StartUp 2.0 using edocr as a tool to generate the e-mail. But the recipient will most likely not see the difference. Now this is a dilemma I need to figure out, and until I do, please accept my apologies. If you want me to remove you from a mailing list, please be specific as much as possible.

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Courtesy of BBC – Financial Crisis 2008 in Graphics

These graphics from BBC on the financial crisis that affects all of us one way or another, are too good to be ignored.

Casualties - Number of companies that were nationalised, taken over, asset stripped or let to go bankrupt.

The Cost of the bail-out – Unbelievable to think the cost of Northern Rock nationalisation. AIG’s bail out look almost minor news.

edocr also hosts number of documents related to the credit crunch, all of which can be accessed from here.

Northern Rock and the European Union by Tim Congdon

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Knowledge Management Job Trends

I just discovered SimplyHired that tracks employment trends based on US data, which shows remarkable come back on jobs related to knowledge management.

Knowledge Management trends

However, it reports typical salaries of $58,000 and further analysis is required to understand how it is calculated. On SimplyHired’s defence, they clearly states that

average knowledge management salaries can vary greatly due to company, location, industry, experience and benefits. This salary was calculated using the average salary for all jobs with the term "knowledge management" anywhere in the job listing.

Above method raises serious questions about the validity of the calculation. But in the absence of significant competition, it is better to have this type of information than no information at all.

Perhaps it is time, someone introduces a similar product in UK and Europe. Do you know any such product(s)? By the way, SimplyHired is used by LinkedIN and according to Alexa, attracts well over 4.6m unique visitors, and the site highlights 5.7m jobs across the web.

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Knowledge Management – what’s happening?

Here are some quotes I lifted off an old IBM slide pack published by Jennifer Okimoto and uploaded to Slideshare.net by Elusa (Luis Suarez) on Knowledge Management (KM):

You can’t manage knowledge – nobody can. What you can do is to manage the environment in which knowledge can be created, discovered, captured, shared, distilled, validated, transferred, adopted, adapted and applied.” Chris Collison and Geoff Parcell, Learning to Fly: Practical Knowledge Management from Leading and Learning Organizations

“…if you ask someone, or a body for specific knowledge in the context of a real need it will never be refused. If you ask them to give you knowledge on the basis that you may need it in the future, then you will never receive it.” David Snowden, Cognitive Edge

“…the focus is pretty much around the subject of people…And, like we all know, a successful KM strategy is one that combines into a perfect balance a focus on the people, on the tools and on the processes.” Luis Suarez, IBM

It seems that discussions on Knowledge Management peaked in early 2000s and less research has been undertaken recently except for highlighting relevant technologies of Web 2.0 as KM 2.0. Does this mean that most corporations have addressed knowledge management needs within thier enterprises successfully or is it simply not an issue anymore due to wide availability of web 2.0 tools? What is the impact of web 2.0 into previous KM investments? Has web 2.0 made most investments redundant? Perhaps it’s time to give this subject a bit more voice..